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Easy Living: The rise of solo
dwellers presents massive
opportunities for brands and
retailers willing to develop products
and services that serve these
individuals’ needs. Size matters
when accommodation is tight, but
convenience and luxury are also
relevant concerns.
Long-Life Vision: Multigenerational
set-ups call for products that can
be shared by multiple users. Agile
products that facilitate privacy or
offer extreme resilience will prove
attractive to families looking for
value and longevity.
United by Design: Although many
multi-gen families now choose
to live under one roof, today’s
frenetic pace of life and constant
connectedness usurps quality family
time. This is a business opportunity
for brands that can bridge the
generational gap by devising
inclusive products and experiences.
Redefine
Consumer Lifestyle
Bespoke Solutions: Niche living
spaces incorporate lifestyle choices
and passions into everyday life, and
brands that adopt acute levels of
personalisation and service will find
favour with these communities.
However, the only way forward is
through user-oriented ethnographic
research, not assumptions.