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TV programming reflects this outlook,
offering a proliferation of shows with trans-
demographic appeal – UK examples include
Strictly Come Dancing and The Great British
Bake Off.
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Initiatives that promote family reading time
encourage young and older generations to
converge. In the US, the Amazon Kindle –
with the National Parent Teacher Association
(PTA) – has launched a new Family Reading
Experience, comprising free activities focused
on phonics, fluency and comprehension.
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Japanese newspaper Tokyo Shimbun’s AR
News app uses augmented reality to make
newspapers more appealing to younger
readers by enabling them to scan articles
with their smartphones to unlock animated
characters and graphics, pop-up headlines and
simple explanations.
Family Reading
Experience
© National PTA
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© 2011 Aya Brackett
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Modern Family
Case Studies/Drivers/Influencers