Basic HTML Version
Create Seamless Shopping
Experiences: The more consumers
can navigate the retail journey at
their own pace – including pausing,
restarting, and collating ideas prior
to purchase – the greater the
potential rewards for brands.
Omni-Channel Continuity: Provide
systems that allow consumers
to traverse through your brand
platforms with fluidity and ease.
Stores and sales staff (digital or
real-world) should never be shut,
the journey never broken.
Technology Must Deliver Benefits:
Use digital to enhance the physical,
not to obliterate it. Tech for tech’s
sake has no lasting traction. Use
tech to empower, amaze or reveal
more to consumers – amplifying
and elevating the original retail
experience.
152
Redefine
Consumer Engagement
Value Privacy, Discretion: In-
store tech offering privacy with
purchasing can be as persuasive
as the social sell. While social
media’s powerful presence as a
decision-making tool continues to
exert a significant influence over
the retail landscape, technologies
that command more privacy and
discretion are gaining momentum.
Consider how your brand
environment caters to consumers
at both ends of the scale.