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Technological experiences that come with
a physical takeaway – a lasting memento of
the virtual fun – also have plenty of mileage.
For Spring/Summer 2013, US denim brand
Levi’s collaborated with UK photo-booth
designers Say Fromage for a series of booths
in stores across Europe to celebrate the 140th
anniversary of its 501 jeans. While pictures
displayed on large touchscreens outside of
the booth can be spread virally in an instant,
printed photographs provide a tactile souvenir.
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Tech can be just as seductive for those
who prefer to shop without an audience.
Conceived for male consumers less keen on
communicating with store staff, US denim
retailer Hointer’s flagship in Seattle fuses the
convenience and privacy of online shopping
with the touch-and-feel allure of bricks-and-
mortar retail. Shoppers scan NFC-enabled
displays or QR codes using Hointer’s free
smartphone app to select jeans, which are
delivered to the changing rooms via a system
of tubes and cables. To purchase, consumers
can swipe their card in the fitting room. No
contact necessary.
Say Fromage for Levi’s booth
© Levi's
Say Fromage for Levi’s booth
© Levi's
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Case Studies/Drivers/Influencers
Tech-Fuelled Retail Spaces