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Section Editor: Fiona Harkin, SVP - Content
Analysts: Katie Baron, Senior Editor - Retail
& Estella Shardlow, Assistant Editor - Retail
Digital innovation should no longer be seen as
sounding the death-knell for bricks-and-mortar
retailing. Instead, technology has become a prime
tool for unlocking more exciting, engaging and
efficient shopping spaces.
As the two approaches converge, brands
have an opportunity to cultivate more satisfying
and seamless in-store retail experiences. Extra
information can be more readily accessed, personal
preferences shared and saved, and consumers
freed up to pause and return to their retail journey
as and when they please.
How can digital tools be used to enhance the
store environment? Mobile is crucial. Super-apps
are helping consumers to navigate their way around
stores, curating wish-lists and receiving offers and
alerts as they go.
Entertainment, too, is a rich part of the new
tech mix; immersive tech-fuelled experiences
have the ability to amaze and inspire. Tech-
infused, responsive interiors are creating elastic
environments that can be changed at a moment’s
notice, and controlled at local level.
Whether injecting the wow-factor or
supporting more personal and intimate retail
experiences, technology is now a great enabler
for a thriving store destination; it offers a hub of
possibilities with which to connect and inspire.
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Tech-Fuelled Retail Spaces
Introduction