Page 101 - Redefine

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Transformation and
Distribution Centre for
abandened household items
© Joost Gehem Design
Luxury Italian fashion brand Fendi is
committed to finding new approaches to
production that blend the traditional and the
experimental, while celebrating the creative
process and the role it plays in shaping the
value of finished products. Fendi invited
Italian design studio Formafantasma
to develop Craftica, a new body of work
exploring leather craft in collaboration with
other handworked, natural materials. The
project used discarded leather from Fendi’s
manufacturing process and paired it with
other materials such as marble, oxidized
metal, glass and wood to create luxurious new
forms.
99
...exploring
leather craft in
collaboration
with other
handworked,
natural
materials...
Case Studies/Drivers/Influencers
Redefining Precious
Craftica by Studio
Formafantasma for Fendi
© Fendi