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Consumers are fascinated by the
making process, often wanting to
be involved in the development of
products they buy.
Brands that allow themselves
to be hacked demonstrate
confidence and bravery. While the
process might not always reap the
desired result, it does allow brands
to gain insight into their customer
and collect invaluable information
for future product development.
3D printing technology is proving
its commercial relevance within
the retail industry as major brands
experiment to create personalised
in-store experiences.
Online design and new routes
to market empower amateur
inventors and challenge the
long-established system of
manufacturing and distribution.
Open-source hardware puts
more power into the hands of
the consumer. Already attuned
to open-source software, many
consumers are expectant and ready
for this shift.
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Redefine
Consumer Product
Digital processes are changing
the way design is conceived,
conceptualised, manufactured,
and ultimately marketed and sold.