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Unobtrusive: It’s not easy to design
by reducing unnecessary features
or ostentatious detail. The key is a
perfectionist’s focus on function.
“You know you have reached
perfection of design not when you
have nothing more to add, but
when you’ve nothing more to take
away,” said Antoine de
Saint-Exupery.
Back Stories: Establish roots and
construct a narrative to create an
emotional connection between
consumer and product or brand.
Familiarity: Use time-honoured
techniques and materials to
create a personal connection with
consumers seeking value
in tradition.
Reappropriation: Reuse common
materials with imperfect aesthetics
to highlight and celebrate products’
authenticity and manufacturing
processes.
Redefine
Consumer Product
Environment: Brands are
responding to the consumer
desire to sidestep the visual
noise of increasingly chaotic retail
environments with ‘quiet’ designs
that declutter, streamline and praise
quality over visibility.
Make quiet style desirable once
more by virtue of the fact that it's
deemed chicer to be 'unseen' –
thus cleansing the palette of the
riot of colour and print clashing
that has become ubiquitous.