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A key principle for good timeless design, the pared-
back approach allows focus on the craft, materials
and construction. Simplicity is much longed for
in a world of overcomplicated and overdesigned
products.
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Muller Van Severen: The design-duo has
developed a series of unique design pieces,
entitled Future Primitives, which are minimal in
form and detailing, but maximal in usability and
use of materials. “The image of minimalism
is worn out. This furniture battles with
minimalism and uses it at the same time.
Details have been left out; everything
has been reduced to the most simple
technological solution, and still the result is
very rich ornamentation.”
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Philips Design Line HDTV: It’s incredibly
thin, and appears to be made from one
sheet of glass. It can be used with wi-fi for
interconnectivity. Aimed at a design-focused
consumer who seeks objects for a perfect
living environment, rather than a consumer
preoccupied by technology.
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Inspired by “the fact that true wealth in
life does not lie in material affluence”, this
kitchenware range is a collaboration between
the Japanese Collective and British designer
Jasper Morrison. The Japanese have always
appreciated aesthetic simplicity – beauty that
is simple, space-efficient and multifunctional.
Morrison shares similar principles and the
result is a collection reflecting traditional
manufacturing techniques and a clarity
of function.
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Magno Lamp by Doreen Westphal: This
incredibly simple light has an appearance that
can be adjusted by the user. Magnets are cast
into the concrete foot, allowing the lamp to take
on various positions.
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Lexon’s Iconico Speakers by Hector Serrano:
This portable speaker is designed to look like
the sound icon from a computer. It is simply
switched off by turning it face down.
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British fashion designer Phoebe Philo married a
new relaxed attitude with an innate minimalism
for the A/W 13-14 Celine collection. The refined
silhouettes were clean and structured; soft
natural fabrics and a comforting colour palette
added a sense of easy domesticity for the
winter season.
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A sense of restraint and control encapsulated
German designer Jil Sander's A/W 13-14
collection. Clean lines, simple silhouettes in
luxury wools and butter-soft leathers reinforced
the modern, minimalist message.
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The A/W 13-14 catwalk season saw the micro
industry that is street style reach saturation
point. Dubbed the 'Circus of Fashion' by British
journalist and International Herald Tribune
fashion director Suzy Menkes, an online dialogue
emerged discussing the positives and negatives
of maximalist dressing. Discussing the rejection
of extreme 'peacocking' (dressing to get
photographed) that goes on outside the fashion
shows, legendary fashion journalist Tim Blanks
of Style.com offers his personal view on the
extreme looks spotted on the streets.
Jil Sander A/W
2013-14
© SMG 2013
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Case Studies/Drivers/Influencers
Philips Design Line
HDTV
© Phillips Design Line