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Emphatic Storytelling
Storytelling is a durable objective for brands and
designers seeking to record their own stories for
posterity and to satisfy consumer enthusiasm to
learn about the value of commodities. In turn, it
fuels an emotional connection between consumer,
designer and brand.
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Stockholm-based Katrin Greiling is a
photographer and designer who often finds
a route into a design through photography.
She documents the inspiration and making
process of her work alongside producing a
beautiful photography book, The Evolution
of the Object to accompany Tata, her woven
sofas range.
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Makers & Brothers is an online retail venture
developed by two brothers, Jonathan and
Mark Legge, founded on simple things; the
handmade, objects of integrity, contemporary
vernaculars, a curation of everyday design
and craft. They define craft as a process;
a production by hand or machine. Their
approach is relayed to the consumer either
via short films or through live demonstrations,
including a pop-up shop at London design
store, SCP.
Makers & Brothers,
SCP at LDF 2012
© SMG 2013
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Redefine
Consumer Product