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Heritage
In disruptive times, consumers are looking for
tried-and-tested brands steeped in heritage. The
value of craftsmanship and an appreciation of
the past are the foundations for re-evaluating
traditions and making brands more relevant to
today’s market.
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British designer
Max Lamb
is a modern
craftsman with a strong appreciation for raw,
natural materials. Lamb collaborated with
British luxury brand
Alfred Dunhill
as part of
its Modern Craftsmanship programme – an
initiative illustrating the brand’s commitment
to culture and creativity. Working closely
with Dunhill bespoke leather artisan Tomasz
Nosarzewski, Lamb designed and created
the Campaign Chair, which takes inspiration
from the Roorkhee chairs used by British
Campaign Chair by
Max Lamb
© SMG 2013
Vitra Jean Prouvé
Standard Chair
© SMG 2013
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Redefine
Consumer Product
Stellar Works
© Stell r Works