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Ripe Talent: The food start-up
scene is bursting with innovative
problem solvers, while self-
styled ‘food curators’ are gaining
popularity – online and offline –
as cultural tastemakers. Follow
them, ‘friend’ them and consider a
collaboration opportunity.
Absolute Accountability: As
concerns about the Earth’s
vulnerable food and water system
grow, consumers will demand
heightened transparency from
brands (across all sectors), even
to the point of seeing water and
energy usage figures on packaging
and menus. Tech-enhanced
packaging solutions can facilitate
this level of data sharing.
Farm-to-Bar: Will the popularity
of microbreweries and small-
batch distilleries prompt the drinks
industry – largely untouched by
issues such as traceability – to
rethink procurement and branding?
A Word of Caution: like fashion
trends, food trends come and go
just as fast. For brands, it’s about
recognising those that are relevant
to them and worth investment.
Redefine
Consumer Lifestyle