Basic HTML Version
Section Editor: Mandy Saven, Head of Food, Beverage & Hospitality
Analyst: Madeleine Cuff, Assistant Editor - Consumer Lifestyle
Changing attitudes to the concept of family are
causing a shift in the way we live, the products
we buy, the services we use and the spaces we
reside in.
In 1940, 43% of US households consisted of
a married heterosexual couple living with their
children, according to research by America’s
Population Reference Bureau. Seventy years later,
that figure has halved to 20.2%. A loss of faith in
the housing markets in the developed world has
led to changes in consumer priorities.
Increases in divorce, life expectancy and urban
development are leading to a broader spectrum
of lifestyle formats. Major trends include solo
living, multigenerational set-ups and niche
communities.
LifeEdited
©Matthew Williams
30
Redefine
Consumer Lifestyle