Basic HTML Version
Section Editor: Mandy Saven, Head of Food, Beverage & Hospitality
New approaches to spirituality that reach
beyond established religious norms are emerging
as consumers seek meaning, kinship and
contemplation. Material goods and status are no
longer enough, as we look inward for strength
and fulfilment. Frenetic lifestyles, lengthy work
hours and incessant connectivity are prompting
individuals to step back, regain balance and find
deeper meaning.
It has never been easier to access – and
engage with – spiritual communities and values.
From intellectual discussion groups (School of
Life, Idler Academy) and mind-body fitness
regimes (Chi Running, Barefoot Running) to
online communities (Crazy Sexy Wellness), apps
(Headspace, Spirit Junkie Alarm Clock) and even
brand initiatives (Selfridges’ No Noise campaign),
spirituality is now open access, dynamic and
thoroughly modern in approach.
Leading this spiritual awakening, which is
taking root particularly in the US and UK, a
new generation of media-savvy spiritual gurus
are launching books, websites, workshops and
TV shows that provide bite-sized chunks of
inspiration as well as personal and professional
guidance. This approach is proving hugely popular
with audiences looking for instant fulfillment and
approachable thought leadership.
Individuals are also looking for an element of
spirituality in their physical surroundings. This has
fuelled a new breed of spatial design that centres
on meaningful experiences and respite from
consumerism and hyper-connectivity. Consumers
no longer need to travel to remote locations to
access hubs of calm (although sometimes they may
want to), but can utilise them in workplaces, city
centres and even shopping malls.
21
New Spirituality
Introduction