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Emulate Agility: Technologically
fluent teens are well-positioned
to deliver the next breakthrough
product or business idea. Brands
should look to emulate their
confidence and adaptive mindset.
Harness a Panel of Teen Thinkers:
By bringing tastemaker teens into
product and strategy development,
brands can keep up-to-date with
current trends and attitudes. This
will also ensure an authentic tone of
voice.
A Word of Caution: Although
today’s smart teens appear
confident and vocal, most of their
ideas are still aspirations. There is
much they still want to achieve in
their lives. Trailblazer teens are living
their dreams; others need a little
help. This is where intuitive brands
can offer creative mentorship.
Redefine
Consumer Lifestyle