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Brands as Champions:
Entertainment, media and brand
experiences will continue to be
affected by women as a consumer
group that is rising in power
and voice. Projects and brands
that promote their values will be
championed via online platforms,
while those that are unaligned run
the risk of being publicly damned.
Align Values Now: A new breed
of self-assertive millennial feminist
values honesty, integrity and equal
rights. This is emerging as a major
consumer group for the coming
years. Brands will need to transform
the way they think about engaging
with this generation.
Reassess Tone: Companies should
listen to and interact positively
with their female audience in an
uncondescending, non-patronising
manner.
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Redefine
Consumer Engagement
Empathetic Approaches,
Redefining Ideals: But this isn’t
just about women – it’s about
an empathetic perspective. Any
brand, business or marketer helping
consumers to feel more in control,
redefine images of success and
disconnect in order to reconnect,
can tap into the new feminism
opportunity, whether they’re
targeting men or women.