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Create Destination Stores:
Edutainment is a combination of
fun plus learning. It is a vital piece
of ammunition to help transform
the store environment into a
leisure destination – a key factor in
ensuring all retail platforms remain
relevant and attractive.
Use Edutainment to Give More:
Products are no longer the only
retail commodities. Deliver learning
experiences and solutions to
consumers, which provide for the
areas of their lives that they want to
enrich. Edutainment is a philosophy
based on adding value to increase
brand loyalty en route to sales.
Nurture Communities: Groups
are as important as the individual.
Tapping into communities of any
sort (think tech, arts, sports) is
a key means of improving brand
reach. Develop and promote your
brand specialisms with education-
based initiatives to redefine your
brand as not only a vendor but also
an invaluable source of information,
support and leadership.
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Redefine
Consumer Engagement