Basic HTML Version
Fashion & Beauty
Fashion & beauty is a hotbed of teenage
talent, with blogging being a major tool for the
curation and distribution of influential opinion.
Collaborations with promising teenagers are rife
across this industry sector, fostering creativity and
empowering the next generation of
industry insiders.
•
Nineteen-year-old Ava Anderson set up a
beauty company, Ava Anderson Non-Toxic,
with her mother when she was 14. With a
firm focus on natural, organic products, the
line now includes skincare, diaper cream and
home cleaning products. Anderson has also
now launched a direct sales arm. Along similar
lines, Willa Skincare is a luxury natural skincare
brand created by 12-year-old Willa Doss and
her mother Christy Prunier. The design-led US
brand retails face washes, creams and balms,
and is stocked in Target and J.Crew’s Crewcuts
stores across the US.
•
Seventeen-year-old Andrea Brocca is the
youngest couturier in the world (Guinness
Book of World Records). Born in Milan, Brocca
worked under UK designer Alice Temperley
before launching his own label and opening
his first boutique in Dubai last year. “Modern
business practices rely heavily on media and
social sites, which are young and current. On
that basis, I think my youth has influenced my
work practice,” he explains.
•
In 2010, US pop star Madonna and her 16-year-
old daughter Lourdes Ciccone Leon launched
teenage fashion brand Material Girl, named
after the singer’s 1985 hit. The clothing line
borrows inspiration from Madonna’s 80s punk
look and is sold under US department store
Macy’s label. Lourdes writes for the brand’s
online blog Material World, providing an
authentic point of view.
14
Redefine
Consumer Lifestyle