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Redefining ROI
Social-media sharing and online buzz are
redefining what constitutes a good campaign. But
the real definition of success is measured by how
effectively branded content drives actual sales.
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Consumers expect to be able to shop from
any media touchpoint, whether that’s within
social media, on a website, within an app, or
even via their TVs. Brands need to be able to
offer branded content that consumers want
to share, but match that with the ability to
shop from within that content. New tech like
Kiosked, Stipple and Shopinterest is making
that possible, and smart TVs will offer an
even more compelling, lean back, shoppable
content experience once they become
more mainstream.
•
US retailer Target’s shoppable online video
series, Falling For You, launched in October
2012, pointed the way for branded content
and commerce to meet in a way that
remained engaging for consumers, but also
delivered a clear call to action.
"This market has becom
interesting to us only no
the two pillars of our wo
creativity and commerc
come together."
Jason Gonsalves, head of strategy at BBH (marketing magazine)
Kiosked
© Kiosked
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Redefine
Consumer Engagement