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Be There: Fuelled by fast-moving
new tech innovations and a data-
driven business landscape, the
opportunities are growing for
businesses to be wherever the
customer is, wrapping the brand
experience further around them.
Everywhere Shopping: In retail,
enabling consumers to move across
multiple channels seamlessly is key.
It’s a decentralised marketplace of
'everywhere' shopping, where the
possibility of purchasing can come
from any angle.
Citizen-Sellers: With platforms like
Kiosked, in the digital world anyone
can be a retailer, just as anyone can
be a publisher.
Big Data & Brands: In the media
and marketing worlds, the focus
from channel-oriented to human-
oriented means more personalised
– but relevant – experiences based
on ambient information augmenting
the world around us. Think about
how big data can enhance brand
relationships with customers or
how brands can communicate more
effectively across multiple
media touchpoints.
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Redefine
Consumer Engagement
Digital First: Disruptive companies
like Netflix are proving that thinking
digitally is a key business behaviour
in an era of anytime, anywhere
consumer engagement. A digital-first
approach puts consumers in control.
Partnerships: How can your brand
take a digital-first approach to drive
greater reach and make more value
for the customer? Both brands and
marketers should foster a more
open development process, looking
to partnerships and utilising APIs.