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Diesel Days to Live
© Diesel
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mi
to be completed. Rewards can be offered for
participation. Although many questions remain
unanswered regarding the proposal, it points
to a future for on-screen advertising that uses
technologies we already have (motion sensing,
voice recognition, augmented reality, wi-fi) to
make the experience of watching ads more
engaging (or more annoying).
•
Both Take This Lollipop and Diesel Days to
Live are campaigns that utilised personal data
to place the viewer at their centre. To advertise
its wristwatch line, Diesel’s Days to Live site
and app ask the user a series of lifestyle
questions to calculate how many days left you
have to live and inspire users to make the most
of that time.
•
Digital interfaces – not the ones in our pockets,
but the ones already in the places we’re
going – have the potential to react to us in
more complex ways. In the retail environment,
it’s possible that within the next five years,
store staff will know who a customer is when
they walk through the door by using mobile
clienteling platforms, and will be able to
personalise their shopping trip based on past
data. US start-up Nomi is already making early
(if somewhat controversial) strides in this
arena, anonymously tracking customers’ mobile
phone signals to determine visit frequency,
duration, window conversion and other
statistics that are relayed to the retailer.
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The Brand Of Me
Case Studies/Drivers/Influencers