Basic HTML Version
Hybrid Mashup: Brands should
be open to opportunities and
collaborations with the innovators
at the forefront of underground
online communities. The lines are
blurring between the real and unreal
– and a new digital aesthetic is
entering mainstream visual culture.
Wearable Technology: Brands
have an opportunity to collaborate
with technology businesses. They
need to create products with
purpose that are aspirational and
look good. Extending this concept
to healthcare allows us to change
the way we monitor our health and
collect data.
Connecting Two Worlds:
Embedding technology into objects
enables consumers to makes better
decisions and make their lives easier.
This is important for adding value
and function to consumer products.
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Redefine
Consumer Product