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Hybrid Mash up
Subverting digital technologies to create unusual
patterns is leading to an aesthetic of fragmented
visuals, currently saturating pop culture, fashion
and art. Visual formats are being remixed by a cut-
and-paste generation to whom image manipulation
software is familiar. Pulling from different
genres, eras and styles, a hybridised aesthetic of
juxtaposed formats is moving from underground
online communities into mainstream visual culture.
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Japanese artist Yoshi Sodeoka created a
moving visual for every song on American
niche band Yeasayer’s album Fragrant World
and hid them all over the internet. Fans were
encouraged to go on a scavenger hunt three
weeks prior to the album's release to find
the songs.
Henrietta by
Yeasayer
©Mute Artists,
Yoshi Sodeoka
Desert Tide by
Proenza Schouler
© Proenza Schouler
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Redefine
Consumer Product