Basic HTML Version
Portable Water
Generator
© 2013, Draftfcb, UTEC
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Levi’s creates waterless jeans as part of its
mission to do good for people and the planet.
Levi’s WaterLess is a water-conserving way
of making denim. On World Water Day in
2012, the company launched its Go Waterless
campaign to encourage people to adopt a
waterless lifestyle and experience what life is
like for the nearly one billion people worldwide
without clean drinking water.
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Adidas has created a new dyeing technique
with the Yeh Group. DryDye technology,
they say, “puts colour into our clothes while
keeping the water in the Mediterranean where
it belongs”.
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Case Studies/Drivers/Influencers
“DryDye puts colour
into our clothes while
keeping the water in
the Mediterranean
where it belongs”
Adidas and Yeh Group on DryDye Technology
Redefining Precious